Much of your Internet marketing success will depend on building a large customer list. When you give your website visitors something free your list becomes larger much easier. Collecting the email addresses of potential customers in the target market that you operate your website in is the way to build a responsive list. By doing this, you are able to market to the same people repeatedly. You are also capable of letting them know about new products and updates by sending them email in the form of a newsletter and by giving them something free, the chances will increase that you will turn into a customer.
Most of the time a visitor will not make a purchase the first time they visit a website. Because people are price conscious they like to shop around. Unless they are looking for something specific, the chances are that they are just window-shopping. If you keep in touch with these prospects on a regular basis, the possibility of turning them into a customer increases.
Newcomers to internet businesses often make the mistake of having now way to collect the email addresses of visitors to their sites. The problem with this is that if you do not collect their email address, you will more than likely never see them again. Building a large customer list is vital. While the number of visitors you receive at your site is important, it is futile if you are not actually collecting any information from them.
The way to collect this information is to build a landing page; this is also referred to as a “squeeze page” or “splash page”. This is a one-page web site, which is very simple to create, and it is only used to collect information such as the names and email addresses of all the visitors to your site. It is never used to promote or sell products or services and is the key to feed information to your autoresponder if you are using one.
By building a large and strong responsive list, you are able to ensure the longevity of your online business. Even though you do want a large list, you also have to bear in mind quality versus quantity. A quality list means that you have the addresses of people who are pre-qualified as they are interested in the product or service that you offer and marketing in a “hungry” market guarantees you more sales than you would achieve if you were trying to market your product where no-one is interested.
Make sure that you offer them valuable free information such as tips contained in a free newsletter and you will build a rapport with your prospects. Building this trust means that your pre-qualified prospects will be more likely to take out their credit card and purchase something from you.http://brian-anderson.us/build-large-customer-list-giving-free.html
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