http://mashable.com/2011/02/01/nielsen-smartphone-marketshare/
Thirty-one percent of mobile consumers in the U.S. now own a smartphone, according to a the Nielson Company’s December 2010 U.S. smartphone market survey released Tuesday.Smartphone ownership is growing across the board, but according to Nielsen, demographically speaking, Asian and Hispanic U.S. mobile consumers are most likely to own a smartphone.
The report indicates that 45% of mobile Hispanic users in the U.S. have a smartphone. Likewise, 45% of Asian/Pacific Islanders also have a smartphone. Nielsen estimates that 33% of African-American mobile phone users have a smartphone. In contrast, only 27% of white/non-Hispanic mobile users have a smartphone.
The differences in ownership percentages may have to do with age. Nielsen notes that Asian, Hispanic and African-American populations tend to skew younger.
Moving away from demographic ownership figures, Nielsen also has its latest report on mobile OS market share.
When it comes to future market share predictors, however, Android is the big winner. Nielsen estimates that 43% of users who purchased a smartphone in the past six months chose an Android device. In comparison, 26% of new purchasers chose an iOS device and 20% chose a BlackBerry.
Android Continues to Grow
When it comes to market share, Android continues to be a shining star. Although market penetration may be evenly split between the biggest players today, if Android’s growth continues, it should soon surpass its rivals, just as it has worldwide.
That said, we still look forward to seeing what impact the Verizon iPhone will have on the U.S. smartphone market. Android’s ubiquity across networks and handset makers offers the platform a tremendous advantage over the competition.
Meanwhile, it looks like RIM is continuing to lose momentum in the U.S. with the BlackBerry. Perhaps the new PlayBook can help spur BlackBerry sales. If not, the company may want to consider adopting dual-core chipsets for its devices as soon as possible.
What do you think of the latest survey results? Do Nielsen’s numbers match what you see in your own life? Let us know.
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